Why It Is Worthwhile To Go After Short-Tail Keywords?

       There are many articles out there on the internet concerning the difference between short-tail and long-tail keywords. SEO engineers spend a large chunk of their time trying to find the right combination of short-tail and long-tail keywords to go after. Conventional wisdom in this field would say that focusing the majority of one's time, if not all of it, on going after long-term keywords is the best solution to providing the best service. The purpose of this article is not to disagree with that statement but to discuss why it is important to include short-term keywords as well.

#1: You Will Eventually Be Focusing More Of Your Efforts On Short-Tail Keywords, So Why Not Start Now?

        Chances are, most SEO engineers are focusing on long-tail keywords, possibly focusing close to 100 percent of their efforts. This is especially true in a business website's early life where the owner needs to focus on a more specific set of keywords. However, as your business becomes more successful and as you start to get traffic onto your website, you will need to start focusing your efforts on more general terms if you hope to expand your business and its clientelle. Thus, it would not be a bad idea to incorporate a few short-tail keywords in the beginning so that you can slowly incorporate them into your website.

#2: They Are Easier And More Natural To Incorporate Into Your Blog And Your Website's Content

         One of the key ways to get your website noticed is to incorporate keywords into your blogs and website, but you have to do it naturally. Long-term keywords are hard to incorporate because they involve many words and it's hard to integrate into a blog or article without giving away an indication that the article is self-serving to some extent. Also, you would have to write long articles or blogs that people may choose not to read all of.

Short-tail keywords are easier to incorporate because they are general words that you can easily integrate into a sentence. Furthermore, you don't give off the impression that your article or blog is self-serving and people are more likely to read it and learn from it.