What To Research When Searching For the Right Set Of Long-Tail Keywords

There are countless articles out there that address the issue of long-tail keywords and how to select them. This article will provide some fresh perspectives that one can look at when thinking about what combination of words to use.

#1: Think In The Mind Of Your Target Market

This article will not go into any discussions about how to find your target audience because you've hopefully done that already before reading this point. But if not, the first thing you need to do is find that target market because that will be crucial to determining the right set of keywords. You must think in the mind of those who would be searching for your product. This is best illustrated through an example. Suppose you are running a house cleaning business. You can't put your marketing efforts toward the term "house cleaning" because of how general it is.

You might think to use geographical terms to describe the location of your business or you might try to find something unique about your house cleaning business that you think people will search for. Whatever the case may be, it's important to devise a list of keywords that your target market might search for and that relate to your business. This is definitely a time extensive process that requires a lot of brainstorming. You should also research online to get an idea of searching trends and look for SEO research tools that can help suggest words.

#2: Think Of The Different Combination Of Words That Comes To Mind And The Order In Which You Will Place Them

Once you've found the words, it's important to find the right combination of words. Some words may work together better than others while you may choose to leave out certain words altogether. This is never easy to figure out and you can't tell for sure which combination of words will yield the best results. You might choose to put the geographical location first, the business type first, or even the unique quality that sets you business apart from others. Much like the first point, this is a time extensive process that requires brainstorming. You can also use SEO research tools online that can provide some perspective on this topic.

Why It Is Worthwhile To Go After Short-Tail Keywords?

       There are many articles out there on the internet concerning the difference between short-tail and long-tail keywords. SEO engineers spend a large chunk of their time trying to find the right combination of short-tail and long-tail keywords to go after. Conventional wisdom in this field would say that focusing the majority of one's time, if not all of it, on going after long-term keywords is the best solution to providing the best service. The purpose of this article is not to disagree with that statement but to discuss why it is important to include short-term keywords as well.

#1: You Will Eventually Be Focusing More Of Your Efforts On Short-Tail Keywords, So Why Not Start Now?

        Chances are, most SEO engineers are focusing on long-tail keywords, possibly focusing close to 100 percent of their efforts. This is especially true in a business website's early life where the owner needs to focus on a more specific set of keywords. However, as your business becomes more successful and as you start to get traffic onto your website, you will need to start focusing your efforts on more general terms if you hope to expand your business and its clientelle. Thus, it would not be a bad idea to incorporate a few short-tail keywords in the beginning so that you can slowly incorporate them into your website.

#2: They Are Easier And More Natural To Incorporate Into Your Blog And Your Website's Content

         One of the key ways to get your website noticed is to incorporate keywords into your blogs and website, but you have to do it naturally. Long-term keywords are hard to incorporate because they involve many words and it's hard to integrate into a blog or article without giving away an indication that the article is self-serving to some extent. Also, you would have to write long articles or blogs that people may choose not to read all of.

Short-tail keywords are easier to incorporate because they are general words that you can easily integrate into a sentence. Furthermore, you don't give off the impression that your article or blog is self-serving and people are more likely to read it and learn from it.

    

     With literally thousands of businesses choosing to go online to promote their products and services, the SEO industry is booming more than ever. However, it is an industry that is full of fraudulent dealers who want to take your money. It is not always easy to identify these people, but hopefully, this article will provide some insight into the types of dealers with which you should put a red flag on.

Fraudulent Dealer #1: The One Who Charges Too Much Or Too Little For Their Services

      First of all, search engine optimization requires a lot of work in terms of researching key terms that people may use in searching for your business type, getting the right websites to link to your site, as well as submitting articles in order to get your website noticed. This is an intense process which takes place over a long period of time and it is a long-term investment for your online business and its success. Thus, if an SEO dealer is charging an exceptionally low price for their services, that should raise a red flag to you about the quality of their work. While the range of SEO services varies from business to business, anything less than $1000 per month should raise a red flag to you. SEO is an intense process which rightfully commands a high sum of money per month.
     Conversely, charging too much should also raise a red flag to you. The SEO dealer should take into consideration the goals of the business owner. Unless they are a medium-sized business or a business that is looking to become global at some point in the near future, the SEO dealer should not charge anymore than $5,000 per month. Again, the range of SEO services varies from business to business, but anything more than that should raise a red flag.
As always, communicate with the SEO dealer and inquire about the prices as well as how they go about evaluating which of their packages is most suitable to their prospective clients.

Fraudulent Dealer #2: The One Who Can Guarantee Your Website Will Be On Page One Or One Who Can Guarantee A Major Increase In Rankings

      Any business that makes a guarantee when it comes to results should always be given a red flag. SEO services are no exception to this rule. Getting to the top of any search requires patience, a solid knowledge of what search terms to use for your business, and obtaining the links and writing the articles to help you perform well in those terms. There's also an element of fortune involved as what may be trending at the time can also influence whether your business is found.
There's no shortcuts or special insider techniques that will get your site to the top of any search in a short period of time, even though many SEO dealers like to claim that they know these techniques. It takes hard work and patience to get to the top.
        There are numerous scams and red flags when it comes to SEO. I wanted to use this article to highlight the top two scams that I believe you should look out for when choosing an SEO dealer to work with.

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Justifying The High Cost Of SEO Services

    

    
     Search engine optimization services are probably the most important aspect of a website's performance. After all, what use is a website for your business if your prospective customers cannot locate it online? But anyone looking for SEO services will see a wide range of prices between companies, with some services being priced exceptionally low and others exceptionally high. This article will talk about why a high price for SEO services are justified.

#1: There's A Lot Of Work Involved In SEO

     SEO is not an easy process and is often time exhaustive. There are many factors that go into the process. Some of these factors include getting back links to link to your site, writing articles so that your website can gain more exposure, researching keywords and keyword trends so that programmers know which keywords to go after, and knowing which online directories will get the most exposure and will command the most searches. This is not a process that exists in a vacuum, but a process that is continuous over a long period of time.
     The best SEO companies are often the ones who do not promise results in a short period of time, but the ones that can promise results over the longer term by building links, writing articles, and researching keywords in a steady pattern. But working to achieve results in the long term often requires a lot of research, a lot of planning, and a little bit of luck and good timing when it comes to getting results for the customer. This is a process that justifies the high cost of SEO services.

#2: SEO, If Done Effectively, Would Guarantee Long Term Financial Benefit For The Business

      Effective search engine optimization is the key to a business website's success. After all, a business cannot achieve success online unless it can get people onto the website, which would present opportunities to convert those people into customers. If the SEO is effective, a website can expect to get hundreds, if not thousands of viewers every month. Hence, there is potential for a great amount of money to be made from online customers every month. But, the SEO programmer will not receive any of this money even though his/her efforts in getting the website noticed played a major role in the increased income that the business will make each month. Hence, the high price of SEO services is justified since the business will ultimately benefit more than the programmer.

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