What To Research When Searching For the Right Set Of Long-Tail Keywords

There are countless articles out there that address the issue of long-tail keywords and how to select them. This article will provide some fresh perspectives that one can look at when thinking about what combination of words to use.

#1: Think In The Mind Of Your Target Market

This article will not go into any discussions about how to find your target audience because you've hopefully done that already before reading this point. But if not, the first thing you need to do is find that target market because that will be crucial to determining the right set of keywords. You must think in the mind of those who would be searching for your product. This is best illustrated through an example. Suppose you are running a house cleaning business. You can't put your marketing efforts toward the term "house cleaning" because of how general it is.

You might think to use geographical terms to describe the location of your business or you might try to find something unique about your house cleaning business that you think people will search for. Whatever the case may be, it's important to devise a list of keywords that your target market might search for and that relate to your business. This is definitely a time extensive process that requires a lot of brainstorming. You should also research online to get an idea of searching trends and look for SEO research tools that can help suggest words.

#2: Think Of The Different Combination Of Words That Comes To Mind And The Order In Which You Will Place Them

Once you've found the words, it's important to find the right combination of words. Some words may work together better than others while you may choose to leave out certain words altogether. This is never easy to figure out and you can't tell for sure which combination of words will yield the best results. You might choose to put the geographical location first, the business type first, or even the unique quality that sets you business apart from others. Much like the first point, this is a time extensive process that requires brainstorming. You can also use SEO research tools online that can provide some perspective on this topic.

Why It Is Worthwhile To Go After Short-Tail Keywords?

       There are many articles out there on the internet concerning the difference between short-tail and long-tail keywords. SEO engineers spend a large chunk of their time trying to find the right combination of short-tail and long-tail keywords to go after. Conventional wisdom in this field would say that focusing the majority of one's time, if not all of it, on going after long-term keywords is the best solution to providing the best service. The purpose of this article is not to disagree with that statement but to discuss why it is important to include short-term keywords as well.

#1: You Will Eventually Be Focusing More Of Your Efforts On Short-Tail Keywords, So Why Not Start Now?

        Chances are, most SEO engineers are focusing on long-tail keywords, possibly focusing close to 100 percent of their efforts. This is especially true in a business website's early life where the owner needs to focus on a more specific set of keywords. However, as your business becomes more successful and as you start to get traffic onto your website, you will need to start focusing your efforts on more general terms if you hope to expand your business and its clientelle. Thus, it would not be a bad idea to incorporate a few short-tail keywords in the beginning so that you can slowly incorporate them into your website.

#2: They Are Easier And More Natural To Incorporate Into Your Blog And Your Website's Content

         One of the key ways to get your website noticed is to incorporate keywords into your blogs and website, but you have to do it naturally. Long-term keywords are hard to incorporate because they involve many words and it's hard to integrate into a blog or article without giving away an indication that the article is self-serving to some extent. Also, you would have to write long articles or blogs that people may choose not to read all of.

Short-tail keywords are easier to incorporate because they are general words that you can easily integrate into a sentence. Furthermore, you don't give off the impression that your article or blog is self-serving and people are more likely to read it and learn from it.